Media Academy » Overview

The Salzburg Academy on Media and Global Change is a unique three-week action research and critical making program that brings young media makers together from around the world to critique and create civic media for social change. The academy focuses on responding to the wicked problems of the world, and values human connections and co-creation of media initiatives to solve them. We focus on developing media and digital literacies that can be applied to inform intractable issues that face us today. The arc of the Academy is as follows:

  • Mission - The Salzburg Academy challenges students and faculty to harness creative media to inform global problem-solving.
  • Vision - Our vision is to encourage a generation of innovators in journalism, communications research and information design who can drive institutional and community change at scale.
  • Strategy - Our strategy is to convene extremely promising students from highly diverse backgrounds, expose them to leading thinkers and practitioners, and support breakthrough collaborations that result in implementable practices, technologies, and designs.
  • Program - We partner with selected universities to identify students with remarkable promise, and to create a laboratory environment where media innovation can flourish, face-to-face and virtually.
  • Outcomes - Salzburg Academy faculty and fellows deploy media applications, analysis and reporting to produce specific breakthroughs in problem framing, understanding and solution.

Over 70 students and a dozen faculty from all five continents gather annually in Salzburg to work in international teams and across disciplines. Since be founded in 2007, a global network of young media innovators has emerged, with over 750 students, 150 faculty, and a host of visiting scholars and practitioners. In this time, participants in the Academy have built:

  • Prototypes plans for media innovation
  • Global Case Studies that explore media's role in the world across borders, cultures, and divides
  • Digital Vignettes that show media's impact on the world
  • Global Media Literacy Models for engaging communities to be more sustainable and vibrant in digital culture
  • A Network of young media innovators that work to lead and invent the future media industries best suited for success in digital culture

We have had the pleasure of welcoming the following visiting scholars:

  • Richard Goldstone - South African judge who helped bring down the Apartheid / UN chief prosecutor
  • Dana Priest - Pulitzer-prize winning journalist for CBS / Washington Post
  • Richard Ford - Pulitzer Prize Winning Author
  • Bianca Jagger - Social Activist
  • Tom Stoppard - Playwright
  • Henry Jenkins - Founder, MIT Center for Civic Media
  • Anthony Kennedy - US Supreme Court Justice
  • Liz Lufkin - Yahoo News front page editor
  • Charles Sennott - founder of the GlobalPost
  • Will Dobson - foreign policy editor at Slate
  • Lucio Mesquita - director, BBC Monitoring
  • Martin Weiss - Head of Press Dept, Austrian Ministry of Foreign Affairs
  • Maya Morsi - UNDP Egypt
  • Ivan Seigal - Director, Global Voices

Upcoming Sessions in 2017:

Salzburg Academy on Media and Social Change
July 16 to August 5, 2017

 

What Media Can Change

36 Professors and 70 Students from Around the World are Re-imagining Migration
36 Professors and 70 Students from Around the World are Re-imagining Migration
Jordan Pailthorpe 
Jordan Pailthorpe is a creative producer at the engagement lab at Emerson college and the producer of the 2016 Salzburg Academy on Media and Global Change publication; he has summarized the reflections, highlights and key discussions of the first week of this year's migration-focused academy. 
Eight Days. That’s how long faculty, students, and staff have been living in the Schloss Leopoldskron to participate in the 2016 Salzburg Global Seminar Media Academy, where we are exploring the role media plays in engaging citizens, journalists, governmental bodies and capacity organizations in cross-cultural dialogue about migration and its portrayal in digital culture. By the end of the three weeks we will produce a series of multimedia stories that articulate how our personal stories and human connections can enable us and others to be more inclusive, responsive, and understanding of migrants and the socio-political-cultural impacts of migration. Read the full reflection here.
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Media, Migration & the Civic Imagination
Media, Migration & the Civic Imagination
Paul Mihailidis 
Paul Mihailidis, is the Program Director of the Salzburg Academy on Media and Global Change and an associate professor of media studies at the School of Communication of Emerson College. This year's academy is titled, Salzburg Academy on Media & Global Change: Migration, Media & Global Uncertainty; Mihailidis shares the academy's focus, approach and curriculum.
“We cannot change the world unless we imagine what a better world might look like.” — Henry Jenkins (2016) This summer’s 10th Salzburg Academy on Media & Global Change focuses on the topic of migration — an issue that affects communities around the world. We are exploring how global narratives about migration are constructed and how personal stories can drive intercultural dialogue. For millennia, the journey of human migration across and inside borders has radically altered how humans connect. But what is unique about global migration flow in the present are the digital and social technologies and tools that are changing how humans can connect. Cross-media platforms, social networks and digital technologies are altering how information is consumed, produced, expressed and shared — and in ever more open, diverse, and collaborative ways. This shift has led to new opportunities and challenges for how the stories of migration can be told, shared, retold — as well as suppressed. Despite today’s advances in multi-platform storytelling tools, media and news organizations are struggling to tell deep stories of migration that meaningfully elaborate on how both home and away communities are impacted. Not all the news stories of migration are narratives that address key concerns of inclusion and diversity — or that call readers, listeners and viewers to critical reflection. Too often coverage trafficks in generalizations and faceless data, emphasizes stereotypes, and perpetuates the notion of migrants and refugees as being “different” from — and threatening to — those in the media’s audience. To explore these narratives, we have gathered 74 students from over 25 nationalities, and 19 faculty and 16 guest scholars from over 15 nationalities, to explore the relationship between media and narratives of migration in digital culture, and to build collaborative multimedia essays that will present diverse and dynamic ways to connect humans in the hopes of overcoming intolerance, stereotyping and reductionist narratives associated with global migration. To help frame our inquiry, Seminal media scholar Henry Jenkins and his team from USC has joined us to provide a series of seminars and workshops on the concept of civic imagination. The Civic Imagination Civic imagination is the capacity to imagine alternatives to current social, political, or economic conditions; one cannot change the world unless one can imagine what a better world might look like. Too often, our focus on contemporary problems makes it impossible to see beyond immediate constraints. This tunnel vision perpetuates the status quo, and innovative voices and action from the margin — especially youth — are ignored or deemed inconsequential. As writers like Shakuntala Banaji and David Buckingham (2013) have suggested, young people are often excluded from playing an “actual” or “meaningful” role in the processes associated with institutionalized politics, their agendas are marginalized, and they are disenfranchised. Through our own research on young activists, we’ve found that young people are learning to identify and frame political issues in language that speaks to them and their peers. Many of the youth we interview tell us that they felt discomfort embracing contemporary political rhetoric that speaks neither to or about their concerns. While young adults arguably have more opportunities for political engagement than ever, the mechanisms for this engagement are often outdated and rely on antiquated power structures that confuse “voice” for “action.” Seeking to move the needle on their own terms, youth are looking beyond traditional political constructions and embracing imagery and stories framed through media. In turning toward icons and narratives borrowed from popular media to express their civic identities and political concerns, youth are seeking a way to bridge divisions and differences that make it hard for traditional political institutions to move forward to solve persistent problems. This tactic is not new: groups seeking change have long referenced the cultural image bank to shift civic imagination. Consider the following examples:
  • The American civil rights movement in the 1950s used the rhetoric of the black church and spoke of the need to “cross the River Jordan” and enter the “promised land.”
  • The Indian independence movement in the early twentieth century drew on ancient Hindu myths to build a case for ending colonial rule.
  • Pro-democracy protesters in Czechoslovakia appropriated Czech fairy tales as they literally jiggled their keys to “ring in” the end of the Communist era in 1989.
Today’s generation of young activists maintains a strong relationship to popular culture, and that cultural vocabulary can help broker relations across different political groups. Youths across the globe are remixing popular culture for political ends. The creative energies of citizens are being joined with the political commitments of activists. This movement from the private/elite towards the public/democratized imagination often draws on images already familiar to participants from other contexts — images drawn not from political rhetoric but popular fantasy. Consider these two cases:
  • The immigration reform movement in the United States has taken up Superman, a superhero whose legal status of citizenship remains unclear (he IS from the planet Krypton), as a central symbol.
  • Rang De Basanti, a Bollywood film whose plot centrally involves young people’s struggle for social justice, inspired a real world protest that emulated the film in both method (sit-ins at the India Gate in Delhi) and cause (both protested high-level government corruption) in ways that actually helped produce tangible results.
Process and Approach The Academy uses this frame to first explore how personal and communities narratives impact our worldviews, and the commonalities and differences that exist among our group in Salzburg. We’ll then see how our narratives connect — and disconnect — to large media coverage of migration. Finally, we’ll produce multimedia essays that discuss how we can leverage the power of human narratives, our civic imagination and digital media to reimagine narratives of migration. The scope of exploration at the Academy looks as follows: 
  • Exploring the Personal and Community
  • Exploring How Media Portrays Migration
  • Connecting Narratives
  • Building a Multimedia Story
  • Human Connections & Human Reflections
To guide our participants in this exploration, our curriculum is anchored by seminars, workshops, reading groups, screenings, and beyond, that provide diverse and rigorous content and context for explore media and migration. Topics will include: Data Visualization, Game Design, Mobile Storytelling, Civic Media Activism, and more. Lastly, a public workshop on Civic Media & Migration has been jointly convened with the Institute for Auslandsbeziehungen (IFA). Participants include policy experts, media capacity organizations, community stakeholders, faculty working in media and communication fields, and young media makers engaging in media work across cultures. Participants share in the findings of the research and brainstorm ways to employ media literacy as a constructive tool for civic dialog, policy making and media messaging today.
For more information regarding the 2016 Salzburg Academy on Media & Global Change visit the session page, Salzburg Academy on Media and Global Change: Migration, Media & Global Uncertainty, for a session overview, key questions and a full list of participating faculty, guest scholars and participants.
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Amplifying Civic Voices
Amplifying Civic Voices
Patrick Wilson 
At the 2015 Salzburg Academy on Media and Global Change, under the theme Civic Voices: Justice, Rights, and Social Change, students created media tools to improve media literacy and find diverse and innovative solutions to issues such as gender inequality within the media industry, the marginalization of minority communities online, and community resilience in the face of climate change. They presented their plans to experts from program partner organizations, the United Nations Development Program (UNDP), the Red Cross Red Crescent Climate Centre, and Global Voices.   Research Innovations Documentary Shorts Win International Awards In 2015, Roman Gerodimos, a faculty member the Salzburg Academy on Media and Global Change, with assistance from two alumni of the Academy, Auguste Janutaite and Ana Alania, released two filmic essays looking at urban coexistence, public space, digital media, and young people.  The films At the Edge of the Present and A Certain Type of Freedom premièred at the ninth Salzburg Academy (2015), and Gerodimos credited the Academy’s influence on the projects.  “I was thrilled to premiere the films at the Academy,” said Gerodimos. “The Academy and all the projects, partnerships, and friendships we have established in Salzburg over the last decade were a key driver of the conceptual and creative process that led to the production of these movies.” The films have since been screened at international events such as the European Youth Centre in Budapest, Hungary, the Media Education Summit in Boston, MA, USA, and the 9th Thin Line Film Fest in Denton, TX, USA, winning awards including the Award of Merit: Special Mention in the categories of Experimental and Public Service Programming at the Best Shorts Competition 2015, as well as multiple awards for best documentary short and narration at the International Independent Film Awards (IIFA) and the Hollywood International Independent Documentary Awards (HIIDA).  

Students’ Projects

#EmpoweredbyArt
Gender equity is a problem that affects communities worldwide. Academy students proposed #EmpoweredByArt, a global art project designed to make the public aware of culturally constructed gender stereotypes and build collective action aimed at reforming harmful gender stereotypes.  #ICreateaChange
To help encourage the online participation of marginalized communities, students designed #ICreateaChange, an online platform that will collect and report art produced by various communities from all around the world through the systematic Global Voices scheme already implemented to report news. Floods in Europe & US
Floods in Europe & US takes a strategic media approach to reduce the impact of floods. The students’ proposed screening informative videos that demonstrate preventive measures and helpful responses in case of a flood in commonly-frequented locations outside the home, such as supermarket registers.  Books on Board: Bringing Education to Girls
To tackle illiteracy in rural Yemen and the major gender gap on schooling, Books on Board: Bringing Education to Girls proposes providing marginalized girls a chance at a secondary level education by applying the philosophy that if the girls cannot go to school, the school will come to them. 

Students’ Testimonials

Basma Tabaja, American University of Beirut, Lebanon
“There are so many things back home that we know are a problem and we try to address, but most of the time, our approach doesn’t work, and you are feeling very frustrated. Just being here and learning so many things: you have to be smart in your campaign, how to be more user friendly, to be more strategic in messages. All these things will really help us reflect on some of our own actions we take back home.” Alexis Fernandez, Iberoamericana University, Mexico
“I wanted to meet people from different cultures, and I think the program also had a lot to bring to me in a theoretical way and also in a practical way. I cherished meeting new people and making friends. I would definitely recommend this program to other students.” Michael Griessler, St. Pölten University of Applied Sciences, Austria
“The whole system of this Academy just sounded like a great idea and I can say it was a good decision to attend. The trip to Mauthausen Memorial was a life changing experience and a lecture we had on Social Media and Conflict was inspiring. It is a unique experience that you don’t get at your home university. You can learn a lot about different cultures and people here.” Hio Tong Tam, Chinese University of Hong Kong 
“You get the opportunity to talk to people from all over the world. Some of them might be journalists in the future, and I think it is really interesting for me to talk to them and exchange experience. In Macau, citizens don’t really have the right to express their voice and their opinions. I really want to change that situation in my hometown.”
FIND OUT MORE Videos, curricula resources, and media action plans (MAPs) from students and faculty of the Salzburg Academy on Media and Global Change are available online to watch, use, and share. SEE ONLINE:  www.SalzburgAcademy.org 
This article has been updated to correct the attribution of the students' testimonials. The quote belonging to Hio Tong Tam had been erroneously attributed to Michael Griessler. We apologize for this error and any inconvenience caused.
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Architects of the Future
Architects of the Future
Louise Hallman 

When Clemens Heller, Richard Campbell, and Scott Elledge convened the first “Salzburg Seminar in American Studies” in 1947, they were reacting to a continent ravaged by two World Wars in just three decades. Inspired by the Marshall Plan for Economics, they sought to launch a “Marshall Plan for the Mind” to reinvigorate European and American intellectual capacity, strengthen connections across the Atlantic, and heal deep post-war rifts. 

Fast forward nearly 70 years and Salzburg Global Seminar continues to forge breakthrough ideas and collaborations that bridge global and local divides. Our mission to challenge current and future leaders to solve issues of global concern calls for courage and creativity across generations and sectors.  

Most of Europe may no longer be ravaged by war, unlike some regions, but it faces spiraling tensions that can only be resolved through youth engagement and long-term vision. The recent financial and Euro crises, as well as attempts to accommodate desperate waves of refugees crossing the Mediterranean in search of safety in the European Union, have pushed European institutions, governments, and communities to the brink. New solutions and new energy are sorely needed.  

“As a trusted neutral organization that has witnessed conflict on its doorstep for decades, Salzburg Global has the responsibility to think and act long-term beyond narrow interests,” explains Salzburg Global Vice President and Chief Program Officer Clare Shine. Our multi-year programs not only seek to address immediate problems facing individuals and institutions, but also systemic challenges, identifying levers for sustainable and socially just change at all levels. 

Many of Salzburg Global’s 2015 programs addressed critical issues faced by young people around the world. These included Youth, Economics, and Violence: Implications for Future Conflict, held in partnership with the Harry Frank Guggenheim Foundation and the Carnegie Corporation of New York, which tackled the interconnected problems and opportunities of burgeoning youth populations and marginalized youth in key cities and regions. Early Childhood Development & Education and Untapped Talent: Can Better Testing and Data Accelerate Creativity in Learning and Societies – both in partnership with ETS – examined ways to improve education and social care systems from early years to university to ensure that all young people have the opportunity to fully develop and realize their potential. Two off-site panel discussions in Vienna on Educating Young People for the Jobs of the Future and Washington, DC on The Immigration Crisis: A Preview of Things to Come? explored the need for labor markets and societies to accommodate technological disruption, changing demographics, and human mobility.  

In addition to youth futures in the areas of education, employment, and civic engagement, Salzburg Global’s 2015 programs also concentrated on finance and corporate governance systems that shape the prospects of – and will be shaped by – upcoming generations. It is vital to include rising and non-standard perspectives in these high-level dialogues, explains Salzburg Global Program Director Charles E. Ehrlich: “They question conventional thinking, enabling established participants to reassess today’s systems in the light of global challenges.”  

Younger professionals need to be at the table not only because they broaden perspectives, but also because they will be the architects of transnational systems on which future prosperity, environmental protection, and the achievement of global agendas such as the UN Sustainable Development Goals will depend. Engaging fresh talent on equal terms is the way Salzburg Global leverages new voices, new brains, and new geographies. 

“By bringing smart young voices to the center of interdisciplinary discussions, Salzburg Global empowers next generation leaders to influence current policymakers and affect positive change into the future,” adds Ehrlich. 

To equip youth from all backgrounds to become effective leaders, it is critical to invest in their human capital development. Salzburg Global not only opens up opportunities for informal mentoring and network growth through attending sessions on topics from health care innovation to the future of financial regulation, but also runs dedicated capacity-building programs, such as the Salzburg Global Forum for Young Cultural Innovators (YCI Forum), the Salzburg Academy on Media and Global Change, and the now-independent Global Citizenship Alliance. 

Participating in the annual YCI Forum in Salzburg helps teams of innovators from city hubs around the world develop new skills focused on intra- and entrepreneurship, the latest digital resources, new business models, risk-taking and innovation, the psychology of leadership and emotional intelligence, and cross-cultural communication and negotiating skills. They leave “turbo-charged” to expand their work in their communities. This motivation and upskilling is all the more valuable, as many of these city hubs face significant economic, political, cultural, and/or racial stress.  

Reflecting on his participation in the YCI Forum, David Olawuyi Fakunle from Baltimore, MD, USA, said: “I will look back on Salzburg as the five days that changed my life. It gave me a glimpse into what the world can be when everyone is driven by understanding, cooperation, and social good. It is comforting and personally it has strengthened my purpose. Just as importantly, I left with a plan for action. That is what I needed, and the fact that I received it will take my efforts to provide healing in Baltimore to the next level.” 

Dafni Kalafati from Athens, Greece added: “What I took back home was a heart full of joy and a mind full of inspiration. Bringing together so many innovative minds can only create a better world to live in.”  

Heller, Campbell, and Elledge would likely agree.

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Salzburg Global Fellow Updates - April 2016
Our featured April Fellows
Salzburg Global Fellow Updates - April 2016
Patrick Wilson & Rand El Zein 
Have you got some news - a new book, a promotion, a call for grant proposals - that you'd like to share with the Salzburg Global Fellowship? Email Salzburg Global Seminar Fellowship Manager Jan Heinecke.
Anwar Akhtar is a Fellow who participated in various Sessions including as a faculty member of the 2014 Salzburg Global Media Academy and as a facilitator of both sessions of the Young Cultural Innovators Forum - Session 538 and Session 554. Akhtar’s latest project is a film entitled ‘Karachi – A City of Children’. The film depicts Karachi, a city that holds 20 million people with thousands of children living on its streets. It explores how child exploitation is part of metropolis’s economic sector from refuse collection to industry. The film interviews the people of Azad Foundation, whom have been working since 1998 to provide welfare for the street children in Karachi.  The film was made by Karachi University School of Visual Arts as part of the Pakistan Calling film project from The Samosa in partnership with the RSA. For more information about the issues of child welfare work in Karachi, please visit: Azad Foundation and KVTC  You can watch the full film below. Bharat Doshi is a Fellow of Session 550 | Corporate Governance in the Global Economy: The Changing Role of Directors and Session 384 | Asian Economies: Regional and Global Relationships. He also hosted the Fellowship event India’s Role in a Globalized World: New Priorities and Expanded Horizons. Doshi has been appointed as Director at the Reserve Bank of India. Mahindra Group chairman, Anand Mahindra said: “Bharat has been an integral part of the Mahindra growth story and a solid pillar of the Group for over 40 years." You can read the full article here. Another Fellow from Session 550, Christian Mikosch, together with colleagues at international law firm Wolf Theiss commented on the consequences of the Panama Papers, while also stressing the importance to not forget about the "forgotten" tax havens within the United States and the related implications for trans-atlantic trade relations. You can read the full article (in German) here. Khaled El Hagar, Fellow of Session 403 | From Page to Screen: Adapting Literature to Film, has released his new film Sins of the Flesh. The film examines revenge, passion and the misuse of power and concerns five people who live on a desert farm during the Egyptian revolution. A French review of the movie by Le Monde can be read here.  Eun-Kyoung Kwon is a Fellow from Session 556 | International Responses to Crimes Against Humanity: The Challenge of North Korea and the manager of the International team at the International Coalition to Stop Crime against Humanity in North Korea (ICNK). ICNK has produced a motion graphics video that provides an easy summary of the Commission of Inquiry report. It shows the fundamental human rights violations the North Korean regime (DPRK) has committed, according to the UN General Assembly and the UN Human Right Council. The video specifically tackles the issue of freedom of thought and expression. Kwon claims that the next motion graphics ICNK plans on producing confronts the matter of Freedom of Religion in North Korea.  You can watch the first CIO Report video about freedom of thought and expression below. Pam Veinotte and Daniel Raven-Ellison, Fellows of Session 557 | Parks for the Planet Forum: Nature, Health and a New Urban Generation, are to be featured as guest speakers at the Urban Biosphere Initiative webinar (URBIS Dialogue) on May 12th from 16:00 to 17:15 CEST. URBIS Dialouge 12 is produced by IUCN and ICLEI and will be on the topic of connecting cities and their natural area regional networks of green spaces. Lead speaker, Chantal van Ham, EU Programme Manager Nature Based Solutions in the IUCN EU Representative Office in Brussels, will guide the discussion on investing in nature within and beyond urban boundaries that can offer a valuable economic return for cities as well as looking into the potential of unconventional partnerships and innovative ways to connect cities and urban dwellers to natural landscapes that can provide significant benefits in their day to day lives. You can register for the webinar at the link here. Sara Watson, a Fellow from Session 542 Early Childhood Development and Education, is the Global director of ReadyNation, a business membership organization that advocates for investments in children and youth in order to improve the economy and workforce. ReadyNation is co-sponsoring the First Early Education Action Congress, hosted by the Organization for Economic Co-operation and Development (OECD) on June 6 and 7, in Paris. Watson is also moderating a panel at the congress on the topic ‘Building Unexpected Advocates for Early Childhood.’ Watson claims that “This is an exciting opportunity to explore not just what early childhood services should be, but how to build the public and political will to give all children access.”  For more information about the congress visit the Ensemble for Education Program website here.  As well as this, ReadyNation’s first international newsletter on global business actions on early childhood is now available. To subscribe, please click this link. 
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Students from Around the World Gather to Use Media Literacy to Change the World
Students from Around the World Gather to Use Media Literacy to Change the World
Salzburg Global Seminar staff 
Seventy-six students from 20 countries on five continents came together with three major global partners in Salzburg, Austria this month with one shared goal: to discover how digital media can tackle issues of both local and global concern.   The international cohort of the Salzburg Academy on Media and Global Change, together with the United Nations Development Program (UNDP), the Red Cross Red Crescent Climate Centre and Global Voices, and led by academic, development and media experts, sought to develop innovative media tools to better understand media literacy and address challenges from climate change to women rights. Now in its ninth year, the Salzburg Academy began in 2007 as a partnership between Salzburg Global Seminar and the International Center for Media and the Public Agenda at the University of Maryland. This partnership has now expanded to include universities from across the world, as well as international media and development organizations.  During the three week program at Schloss Leopoldskron, home of Salzburg Global Seminar, the students participated in skill-enhancing workshops and intense small group discussions; attended expert-led lectures; and ultimately developed case studies, innovative strategies, and media tools with the goal of creating real life impact in their local and global communities. Building on last year’s work with the UNDP’s Knowledge, Innovation and Capacity Group (KICG), the 2015 program – Civic Voices: Justice, Rights and Social Change – engaged another two international groups: the Red Cross Red Crescent Climate Centre and Global Voices. The three partners presented the students with a specific challenge for which they had three weeks to develop media-based solutions: empower women, improve community resilience to climate change-induced disasters, and increase civic engagement through enhanced technology and online communities.  The program was led by a keynote speech from Lucio Mesquita, Director of BBC Monitoring, on “Monitoring the News and the Challenges News Providers Face in Digital Era,” as well as lectures from representatives of each partner organization. Margot Steenbergen, a program officer from the Climate Centre, conducted a gaming workshop with students to help them understand the value of games in creating awareness about complex issues like climate change. Maya Morsy, regional gender team leader for the UNDP Regional Bureau of Arab States in Egypt, discussed the role media can play in empowering women through better representation. Ivan Sigal, Executive Director at Global Voices, discussed the power of the internet and online media in reaching communities under-represented in mass media and increasing civic engagement. Faculty from partner universities, guest lecturers, and visiting scholars, guided the students as they worked in small groups critically analyzing the three problems presented to them and developing in-depth case studies that reflected the issues of climate change, women’s rights and lack of online resources on a global scale and the role media can play in countering them. Case studies done by students presented diverse innovative solutions to issues like gender inequality within media industry, promoting marginal communities online, and building community resilience: Empowered by Art: Breaking gender stereotypes I Create Change: Building online presence for marginalized communities Floods in Europe and United Sates Books on Board: Bringing Education to Girls In addition to lectures and workshops, the students were also treated to the world premiere of long-serving faculty member Roman Gerodimos’s short films, At the Edge of the Present, a short film on “urban coexistence,” as well as an advanced preview of the forthcoming A Certain Type of Freedom, which focuses on youth and the city. Students also worked in teams to produce their own videos, led by award-winning documentary makers Sanjeev Chatterjee and Rhys Daunic. These videos have now been collected into a “mosaic” showcasing their three weeks’ work. Students also worked on individual videos for their media action plans: Gender Inequality: #KarimWaLayla Comic Floodbuddies: Urban Resilience My Voice: Marginalized communities breaking stereotypes Soap Opera on Radio: Empowering Malian Women All participants took part in a weekly photo contest with the themes “I share therefore I am,” “Never mistake motion for action” and “All change comes from inside”. Outside of lecture halls and seminar rooms, students also got a chance to travel to the Mauthausen Memorial, the site of the former Nazi concentration camp. Mohammad Hasan, graduate student at Jordan Media Institute, had applied for the program because he wanted to learn “how we can engage together in an action and bring change regardless of our thoughts and ideologies.” “This experience will contribute in shaping new thoughts for me that will reflect on my community and my friends and my family, how to engage with them in an environment that encourages all of us to participate,” he said. Encouraged by her professor back at home, Leonida Kombo, an undergraduate student at Daystar University had applied for the Academy because she wanted to meet people from different countries. She said her time at the Academy has been an inspiring one, especially her interaction with other students. “You see things from a different perspective, you are in a new environment where people have different ideas on things. And things you thought were normal all over the world might just be unique to your own country and you start to appreciate people’s differences when you actually get to interact with them first hand.” As it has been from the start, the Salzburg Academy is not just “on Media” but also “Global Change,” and in the words of famed anthropologist Margaret Mead, chair of the first ever session of Salzburg Global Seminar: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” 
The Salzburg Academy on Media and Global Change: Civic Voices: Justice, Rights, and Social Change is held in partnership with American University of BeirutAmerican University of SharjahBournemouth UniversityJordan Media InstituteEmerson CollegeIberoamericana UniversityPontificia Universidad Catolica ArgentinaSt. Pölten University of Applied SciencesChinese University of Hong KongUniversity of MarylandUniversity of Miami,University of Rhode IslandUniversity of St Cyril and Methodius, and University of Texas.
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Maya Morsy - "A good opportunity to hear and listen to perspectives from different countries"
Maya Morsy - "A good opportunity to hear and listen to perspectives from different countries"
Rachitaa Gupta 
The UNDP has partnered with the annual Salzburg Academy on Media and Global Change for a second time to present the students with a challenge and encourage them to come up with innovative media solutions for the same in the three weeks they will be working at the Academy. Maya Morsy, a Salzburg Fellow, and the regional gender team leader for the UNDP Regional Bureau of Arab States in Egypt, visited the academy to discuss the women related issues that UNDP is working on in 18 Arab countries, including Egypt. “Our work is focused in the Arab region like the gender based violence, engendering the government portfolio from legislation to access to justice and services, in addition to the environmental package of climate change and sustainable development. I, of course, work with peace and security agenda, especially in the Arab region, where there are some countries either in conflict, prone to conflict or in the transitional reform of democracy,” explained Morsy. Morsy believes that in the current situation there are several opportunities and challenges for the women’s rights based issues to be discussed and made a priority, especially in the countries facing conflict, where there is a need to increase the women’s presence at the negotiation tables during the peace process. More women, she said, were needed in the decision making process and in the parliament to raise the concerns of the women from their perspective. “Opportunities and challenges are the two faces of the same coin. The immediate opportunity we have is the reconciliation, the national dialogue, and the peace negotiations in the Arab counties, especially those in conflict….. “At the same time it is a challenge because still we [women] are not seen as a part of the peace and negotiation table. Our hope is to make sure more women are a part of this process because this will be an opportunity for women to appear on an equal foot with men in the peace dialogue and in the framing of the political future of their countries,” said Morsy. She also stressed the role of media in empowering women and presenting their issues in a positive light. According to Morsy, media needs to focus on the role models and powerful women while simultaneously move away from stereotypes when portraying them in different contexts. She also insisted on a more sensitive coverage of stories like gender based violence. “If we see role models in the media, if we see decision makers who are powerful and are doing real change on the ground, it will help in affecting and impacting more women in the legislation and in the parliament. We see media as a very strong tool that with a real message to change the community, a real message to create a social impact, can really help women and gender equality agenda,” Morsy emphasized. She considers the Salzburg Media Academy to be an ideal platform to discuss the relationship between media and women’s rights issues and to come up with innovative ways to improve it. The diversity that the seventy-six students present at the Academy, Morsy believes, will create the perfect atmosphere to discuss this topic comprehensively, and develop media tools that could be applied by the UNDP in their work of achieving gender equality. “I think the combination of students we have this year, from Arab to western, is a good opportunity to hear and listen to perspectives from different countries and maybe a solution in one country could be applied to another Arab country,” Morsy said. She also expressed her desire for this partnership, of the academy with the UNDP, to continue in the future with more of her colleagues coming to share their expertise with the students in the coming years. “It is a great honor for UNDP Regional Bureau of Arab States to be partnering with the Salzburg Academy on Media and Global Change. We hope it can be a ritual to bring more UNDP colleagues to the academy. We have media, sustainability development, we have economic empowerment, different colleagues that could partner with the Salzburg academy. Looking forward to more UNDP colleagues coming next year.”

To read and join in with all the discussions in Salzburg, follow the hashtag #sac2015 on TwitterFacebook and Instagram.

The Salzburg Academy on Media and Global Change: Civic Voices: Justice, Rights, and Social Change is part of the Salzburg Global series “Salzburg Academy on Media and Global Change” and is  held in partnership with American University of BeirutAmerican University of SharjahBournemouth UniversityJordan Media InstituteEmerson CollegeIberoamericana UniversityPontificia Universidad Catolica ArgentinaSt. Pölten University of Applied SciencesChinese University of Hong KongUniversity of MarylandUniversity of MiamiUniversity of Rhode IslandUniversity of St Cyril and Methodius, and University of Texas.

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