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Salzburg Academy on Media and Global Change - Civic Voices: Justice, Rights, and Social Change

Annual Salzburg Academy on Media and Global Change is back for the ninth consecutive year

Salzburg Academy on Media and Global Change sees students from around the world

Rachitaa Gupta | 20.07.2015

This year the Salzburg Academy on Media and Global Change: Civic Voices - Justice, Rights, and Social Change will see over 70 students and a dozen faculty members from 25 countries spanning over six continents come together for a unique three week program on media literacy and engaged global citizenship.

For the past eight years, participants have been gathering annually in Salzburg to work in international teams and across disciplines on dynamic media literacy action plans that address some of the largest challenges our world faces today.

This summer, faculty and students of the 2015 Salzburg Academy will engage with three NGO partners: Red Cross Crescent; The United Nations Development Program; and Global Voices. These organizations will be visiting the 2015 Academy to explain their work, their use of and relationships with media, and the local, regional and global “problem space” that they have identified as being of concern. 

With the help and direction of the NGO partners, students and faculty at the 2015 Academy will build MAPs — Media Action Plans — to help understand the affordances and limitations of media for social impact. They will work collaboratively to build prototypes and pedagogies that explore how digital media platforms, word and image-based tools, and journalistic storytelling can address major social and civic challenges in the world today.

With a strength of over 400 students and 50 faculty members, the Salzburg Academy has worked extensively in the past eight years to produce entrepreneurial plans for media innovation, and a network of young innovators that work to lead and invent the future media industries best suited for success in digital culture.

The Salzburg Academy Fellows have also worked to produce global case studies that explore media’s role in the world - across borders, cultures, and divides; digital vignettes that show media’s impact on the world; and global media literacy models for engaging communities to be more sustainable and vibrant in the digital culture.

Digital media are reshaping civic life from how we consume and share information to how we understand and communicate about ideas and issues we care about. While the impact of digital media on our culture can seem overwhelming and dire at times, it has also led to a host of new and innovative ways to engage and activate communities. 

Media Action Plans explore how digital media can build stronger communities of action around issues that matter. The 2015 Salzburg Academy will explore three key global issues of our time — rights, expression and responsiveness — in collaboration with the Red Cross, the UNDP, and Global Voices. 

This year faculty and visiting scholars will provide grounding lectures on media literacy, news literacy and civic media, as well as lead screenings and facilitate workshops and discussions.  Over the next three weeks, the Salzburg Academy on Media and Global Change will see students and faculty work together on using media to empower communities of action. Much of the learning will be student initiated and driven, and will occur through work on case studies, civic art projects and multimedia production.


To read and join in with all the discussions in Salzburg, follow the hashtag #sac2015 on Twitter, Facebook and Instagram. The Salzburg Academy on Media and Global Change: Civic Voices: Justice, Rights, and Social Change is part of the Salzburg Global series “Salzburg Academy on Media and Global Change” and is  held in partnership with American University of Beirut, American University of Sharjah, Bournemouth University, Jordan Media Institute, Emerson College, Iberoamericana University, Pontificia Universidad Catolica Argentina, St. Pölten University of Applied Sciences, Chinese University of Hong Kong, University of Maryland, University of Miami, University of Rhode Island, University of St Cyril and Methodius, and University of Texas.

20.07.2015 Category: SALZBURG UPDATES, MEDIA ACADEMY
Rachitaa Gupta