Media Academy » Overview

The Salzburg Academy on Media and Global Change is a unique three-week action research and critical making program that brings young media makers together from around the world to critique and create civic media for social change. The academy focuses on responding to the wicked problems of the world, and values human connections and co-creation of media initiatives to solve them. We focus on developing media and digital literacies that can be applied to inform intractable issues that face us today. The arc of the Academy is as follows:

  • Mission - The Salzburg Academy challenges students and faculty to harness creative media to inform global problem-solving.
  • Vision - Our vision is to encourage a generation of innovators in journalism, communications research and information design who can drive institutional and community change at scale.
  • Strategy - Our strategy is to convene extremely promising students from highly diverse backgrounds, expose them to leading thinkers and practitioners, and support breakthrough collaborations that result in implementable practices, technologies, and designs.
  • Program - We partner with selected universities to identify students with remarkable promise, and to create a laboratory environment where media innovation can flourish, face-to-face and virtually.
  • Outcomes - Salzburg Academy faculty and fellows deploy media applications, analysis and reporting to produce specific breakthroughs in problem framing, understanding and solution.

Over 70 students and a dozen faculty from all five continents gather annually in Salzburg to work in international teams and across disciplines. Since be founded in 2007, a global network of young media innovators has emerged, with over 750 students, 150 faculty, and a host of visiting scholars and practitioners. In this time, participants in the Academy have built:

  • Prototypes plans for media innovation
  • Global Case Studies that explore media's role in the world across borders, cultures, and divides
  • Digital Vignettes that show media's impact on the world
  • Global Media Literacy Models for engaging communities to be more sustainable and vibrant in digital culture
  • A Network of young media innovators that work to lead and invent the future media industries best suited for success in digital culture

We have had the pleasure of welcoming the following visiting scholars:

  • Richard Goldstone - South African judge who helped bring down the Apartheid / UN chief prosecutor
  • Dana Priest - Pulitzer-prize winning journalist for CBS / Washington Post
  • Richard Ford - Pulitzer Prize Winning Author
  • Bianca Jagger - Social Activist
  • Tom Stoppard - Playwright
  • Henry Jenkins - Founder, MIT Center for Civic Media
  • Anthony Kennedy - US Supreme Court Justice
  • Liz Lufkin - Yahoo News front page editor
  • Charles Sennott - founder of the GlobalPost
  • Will Dobson - foreign policy editor at Slate
  • Lucio Mesquita - director, BBC Monitoring
  • Martin Weiss - Head of Press Dept, Austrian Ministry of Foreign Affairs
  • Maya Morsi - UNDP Egypt
  • Ivan Seigal - Director, Global Voices

Upcoming Sessions in 2017:

Salzburg Academy on Media and Social Change
July 16 to August 5, 2017

 

What Media Can Change

Salzburg Academy on Media and Global Change: 10 Years Young
Salzburg Academy on Media and Global Change: 10 Years Young
Jessica Franzetti & Sarah Sexton 
The 10th Salzburg Academy on Media & Global Change culminated the work of their three week-long program on the multi-media platform, Medium. Their videos, articles, and multi-media content are displayed in MOVE: Media, Migration, and the Civic Imagination. It can be found here.  Marking 10 years since its launch, this summer’s Salzburg Academy on Media and Global Change convened 70 students from across the world to take on the issue of mass migration. There has been no shortage of coverage of the “migration crisis,” but the headlines often highlight stories of conflict and political cross-fire. The Salzburg Academy challenged its participants to examine critically how the media shape public attitudes toward migration and how such a polarizing issue could be framed to support more civic-minded responses. The topicality of this year’s migration theme directly reflects the vision the Salzburg Academy’s founders had 10 years ago, as well as Salzburg Global Seminar’s current focus on issues of global concern.  “In setting Salzburg Global’s future course in 2007, we realized that every global problem needs to be communicated clearly for solutions to be found. Already undergoing a digital revolution, we also wanted to address how media can inform and engage citizens using all the tools in a changing kit,” said Stephen Salyer, former president of Public Radio International in the United States before joining Salzburg Global and co-founding the Salzburg Academy.  With the guidance of his co-founder and first year program director Susan Moeller, Professor of Journalism and Public Policy at the University of Maryland, the Salzburg Academy was launched to inspire and prepare a next generation of media trailblazers. In partnership with universities on five continents, the Salzburg Academy over the past decade has engaged more than 650 students, many of whom are rising into leadership positions in media, public policy, technology, and more. Each year, the Salzburg Academy addresses how a current global issue is treated and influenced by media. Topics have ranged from media literacy to global warming to this year’s focus on migration. Whenever possible, the Academy’s theme reflects an ongoing priority of Salzburg Global’s innovative programs for global leaders, which draw participants from government, business, NGOs, and academe. Academy research and project work ensures that media’s role finds a place in these strategy- and solution-oriented sessions organized by Salzburg Global.   Over the course of each summer’s three-week Academy, competitively selected students hear from top experts and collaborate in small, faculty-led groups. This year, they produced analysis of how traditional and citizen-led media present the migration issues, and considered how “civic imagination” can suggest better framing and more human-centric narratives. Their work culminated in a digital publication, MOVE, showcasing personal stories using multi-media to focus on people on the move around the world (available here).  Over its 10 years of constant evolution, the Salzburg Academy has become a worldwide beacon for change in how media are conceived and how universities address journalism and communications studies. In 2013, Academy participants studied 1,000 students in 10 countries on five continents who agreed to abstain from using all media for 24 hours. Findings from this “Unplugged” study were featured by leading newspapers, broadcasters, and bloggers worldwide. That same year, Jad Melki, long-time Academy faculty member and now professor at the Lebanese American University in Beirut, launched a three-week Media and Digital Literacy Academy of Beirut, modeled after the Salzburg Academy. This program was the first of its kind in the Middle East. Many other collaborations have been spawned by the Academy, including a program to teach media literacy in high schools in Mexico City. The Academy has pioneered in developing new teaching methods and partnerships with private and governmental groups. During 2014, 71 Academy students collaborated with the United Nations Development Program to help the UN agency address challenges in advancing the Millennium Development Goals and the Sustainable Development Goals. Students wrote proposals articulating how media could address a multitude of development topics. By the end of the year, 10 Academy faculty members had jointly published a book titled Mediated Communities: Civic Voices, Empowerment and Belonging in the Digital Era. The publication is one of many written by Academy faculty as a result of their engagement with the program. Through 10 years of programming and approximately 650 Academy alumni, Salyer, Moeller and Paul Mihailidis, Academy Program Director and Professor at Emerson College, have led the evolution of the Academy. To honor the Salzburg Academy’s 10th Anniversary and encourage efforts to ensure participant diversity, co-founders Salyer and Moeller announced the creation of a $5,000 scholarship for an African student to attend the 2017 Academy. They called on Academy alumni and friends to match their gift and help expand the Academy’s ability to offer financial support to the world’s most promising young media entrepreneurs.   “For the next ten years, the Academy will continue to evolve and adapt,” said Academy Program Director Mihailidis during an interview with Salzburg Global. “The central role of media across cultures, borders and divides will remain integral to civic engagement. We will continue to respond to the pressing challenges and wicked problems of our time and to do it with rigor, depth and quality.” In video interviews with Salzburg Global Seminar, Stephen Salyer, Susan Moeller, and Paul Mihailidis reflected on the Salzburg Academy’s first 10 years and hopes for the coming decade.   For more information regarding the Salzburg Academy on Media & Global Change, including, faculty and guest scholars, programming and key questions during the past ten years, visit: http://media-academy.salzburgglobal.org/overview.html Universities that have sent students to the Salzburg Academy since 2007 include: American University of Beirut (Lebanon), American University of Sharjah (UAE), Bournemouth Univeristy (England), Chinese University of Hong Kong (China), Chulalongkorn University (Thailand), Daystar University (Kenya), Emerson College (USA), Florida International University (USA), Furman University (USA), Hofstra University (USA), Iberoamericana University (Mexico), Jordan Media Institute (Jordan), Lebanese American University (Lebanon), Makerere University (Uganda), Nevada State College (USA), Polytechnic University of Namibia (Namibia), Pontificia Universidad Catolica (Argentina), Pontificia Universidad Catolica (Chile), Quaid-i-Azam University (Pakistan), Southwest University of Political Science and Law (China), Stellenbosch University (Republic of South Africa), Tsinghua University (China), University of Colorado (Boulder), University of Maryland (USA), University of Miami (USA), University of Nairobi (Kenya), University of Southern California (USC), University of St. Cyril and Methodius, Trnava (Slovakia), University of Texas (USA), Zayed University (UAE).
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MOVE - Media, Migration & the Civic Imagination
MOVE - Media, Migration & the Civic Imagination
Jessica Franzetti 
The 2016 Salzburg Academy on Media & Global Change culminated the work of their three week-long program on the multi-media platform, Medium. Their videos, articles, and multi-media content are displayed in MOVE: Media, Migration, and the Civic Imagination. It can be found here.  How do we effectively utilize media and social technologies to tell the stories of migrants around the world? How do we change the narratives surrounding migration, from ones perpetuated by fear, to journalistic efforts built upon better frames, less bias and emphasis of universal human values? These were but two of the questions posed during the three week-long Salzburg Academy on Media & Global Change: Migration, Media & Global Uncertainty. This year's program marked the tenth anniversary of the Academy, and convened 70 students from around the world, whose work culminated in the digital publication, MOVE. It aims to educate its readers on the social, cultural and political impacts of mass migration.  Academy Program Director and MOVE Editor, Paul Mihailidis, attests to the relevance of young journalist and media students' publications as part of MOVE: Despite today’s advances in multi-platform storytelling tools, media and news organizations are struggling to tell deep stories of migration that meaningfully elaborate on how both home and away communities are impacted. Not all the news stories of migration are narratives that address key concerns of inclusion and diversity — or that call readers, listeners and viewers to critical reflection. Too often coverage trafficks in generalizations and faceless data, emphasizes stereotypes, and perpetuates the notion of migrants and refugees as being “different” from — and threatening to — those in the media’s audience. This Salzburg Academy project is a call to students who are media, news and digitally literate to consider how inadequate narratives about migration can be reconsidered. From these explorations we published multimedia essays that articulate how we believe our personal stories and human connections to those around us can enable us and others to be more inclusive, responsive, and understanding of migrants and the socio-political-cultural impacts of migration. MOVE includes student articles, interactive content and videos. The students worked in small groups throughout the Academy to create work that highlights the challenges faced by migrants in both leaving their home nations and in integrating, as well as the powerful role of the media in drafting migrant narratives.  Migration and Integration, a video created by Sandra Zawaideh, along with an article written by Zawaideh, Connie Chan, Eliana Azar and Jeremiah Kipainoi, focuses on migrant integration across a number of European countries. They were able to meet with Matin, a sixteen year-old refugee from Afghanistan who is being hosted by a local Austrian family. The below video features Matin, Edward Mortimer, a Senior Program Advisor to Salzburg Global and Mike Mackenzie, who has been working with Matin at the Minerva program in Salzburg. View the full article here.  Students, Nora Sakabedoian and Kaylee Largay created an article and accompanying video titled, The Silenced, which uses motion graphics of a young girl to discuss migrant worker exploitation and the importance of ethical consumerism. Read their article here. Another group of students, Julianna Barbara, Nicole Lipp and Rafael Diaz Ceballos, shared the stories of two migrants living in Austria. Nicole Lipp, whose mother has been working with two young refugees in Graz, Austria, arranged for a meeting with the students at Schloss Leopoldskron, providing them with the opportunity to speak with people who have have faced the arduous journey of migration and subsequently, integration. The video below is of Kadour, an eighteen year-old Syrian refugee, discussing leaving his home country. Visit here to read their full article and view additional videos.  Serving Up a Better Life, created by Sophocles Geroulis and Madison Gallup, tells the stories of refugees from around the world, who used their own cultural traditions and cuisine to connect with each other as well as their new communities. See the photos and read the article here.  These are just a few of the many videos, articles and interactive content that were produced during the program. The MOVE homepage which displays all student groups' work throughout the academy, can be found here.  To learn more about the 2016 Salzburg Academy on Media & Global Change, including a comprehensive list of faculty and visiting scholars, key questions and participating universities, visit: http://www.salzburgglobal.org/go/sac10   
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Scholarship Challenge Launched at 10th Anniversary Celebration
Scholarship Challenge Launched at 10th Anniversary Celebration
Salzburg Global Seminar 
The 10th Salzburg Academy on Media & Global Change culminated the work of their three week-long program on the multi-media platform, Medium. Their videos, articles, and multi-media content are displayed in MOVE: Media, Migration, and the Civic Imagination. It can be found here.  Speaking at the closing banquet of the 10th Annual Salzburg Academy on Media and Global Change, co-founders Professor Susan Moeller of the University of Maryland-College Park and Stephen Salyer, Salzburg Global Seminar President announced the creation of a $5,000 scholarship for an African student to attend the 2017 Academy session, and challenged alumni of the program to match their gift and make possible for a second scholarship to be awarded. President Salyer said: “Everyone here knows how important diverse participation is in making this experience unlike any other in the world. If the 650 alumni of the program can each find a way to earn and make a small contribution, then extraordinary participants can join this network regardless of economic means.” Moeller added: “We hope that Jeremiah Kipainoi from Kenya, who has been such an outstanding participant this year, will help us identify and review potential scholarship recipients.” The Salzburg Academy was founded in 2007 as a partnership between Salzburg Global Seminar and leading universities on five continents with strong journalism and communications programs. The goal is to develop ways that media can increase public understanding of global issues and to design and implement innovations that foster citizen engagement and better public policy. This year 70 students focused on the subject of “migration” during the three-week residential program at Schloss Leopoldskron in Salzburg, Austria. Examples of the work they produced can be found here.  The residential program in Salzburg kicks off a year-long opportunity for students and faculty to collaborate on shared research and community-based projects. More than 650 students have been Salzburg Academy Fellows since 2007, and many across the world are rising into top positions in media, public policy, technology, research, teaching, and other fields. As the program extends its reach, its innovation network becomes an ever-more powerful voice for much-needed change, and for harnessing media to frame issues for possible solution. Take a moment now to MATCH the Media Academy Founders’ gift and help us provide a second scholarship for the 2017 Salzburg Academy on Media and Global Change! You can make a contribution of any amount. Please be sure to include “Salzburg Media Academy Scholarship Match” in the box marked “Special Instructions.” Thank you! Universities that have sent students to the Salzburg Academy since 2007 include: American University of Beirut (Lebanon), American University of Sharjah (UAE), Bournemouth Univeristy (England), Chinese University of Hong Kong (China), Chulalongkorn University (Thailand), Daystar University (Kenya), Emerson College (USA), Florida International University (USA), Furman University (USA), Hofstra University (USA), Iberoamericana University (Mexico), Jordan Media Institute (Jordan), Lebanese American University (Lebanon), Makerere University (Uganda), Nevada State College (USA), Polytechnic University of Namibia (Namibia), Pontificia Universidad Catolica (Argentina), Pontificia Universidad Catolica (Chile), Quaid-i-Azam University (Pakistan), Southwest University of Political Science and Law (China), Stellenbosch University (Republic of South Africa), Tsinghua University (China), University of Colorado (Boulder), University of Maryland (USA), University of Miami (USA), University of Nairobi (Kenya), University of Southern California (USC), University of St. Cyril and Methodius, Trnava (Slovakia), University of Texas (USA), Zayed University (UAE).
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Pablo Martinez-Zarate - "We are more similar than we are different"
Pablo Martinez-Zarate - "We are more similar than we are different"
Jessica Franzetti 
“We are more similar than we are different.” An ideology, that Pablo Martinez-Zarate says permeates through all of his work. He is the head professor of documentary film and digital narrative in the Communications Department at Iberoamericana University as well as a faculty member of the 2016 Salzburg Academy on Media & Global Change.  Martinez-Zarate’s belief rings true in regards to the Salzburg Academy on Media & Global Change: this year marks its tenth year in existence, highlighting the value in uniting students from around the world to consider the role that media and civic advocacy can play in global change. This year, 70 students gathered at Schloss Leopoldskron for a program centered on global migration and the role of media in framing and constructing narratives.  During the three week-long Academy, Martinez-Zarate who is also a filmmaker, artist and writer, provided a screening of his newest documentary project, ‘Global Shakers.’ Conceived by guest scholar, Tadzio Mac Gregor, the project aims to showcase the work of people around the world who work to make differences in their communities. The first film, in what they hope will be a series with up to twelve films, centered on the work of Alejandro Solalinde, a priest from southern Mexico who has been a staunch advocate for migrant rights in the country. Martinez-Zarate described the screening of the documentary to the students, as one of the richest experiences that the project has gone through; “Firstly, there is great value in sharing the story of Central American migrants and the condition of migration in Mexico and Latin America, with a global audience. It is a topic that is not often portrayed or represented in global media.” The documentary, which Martinez-Zarate and Mac Gregor expect to make public in early 2017, aims to showcase passionate, inspirational change-makers in all corners of the globe. “Global Shakers aims to infect people with the idea of becoming a global shaker. The idea that if you set your mind to it, you can change the world around you,” Martinez-Zarate explained in an interview with Salzburg Global. “I think there are three elements to inspiring people. The first is to choose people that are themselves inspiring, who have stories that are really powerful on their own. Secondly, narrative choices, especially in art, affect feelings of inspiration; I think that is one of the powers of art, making us feel human. Finally, it is giving people the tools to get directly involved with the causes that we are telling the stories about.” While the ‘Global Shakers’ project seeks to continue to capture the impassioned work of individuals in a multitude of areas across the world, Martinez-Zarate, although behind the camera lens, embodies what one might define as a global shaker.  Focused largely on Mexico City where he lives and works, Martinez-Zarate’s previous work focused on highlighting commonalities and endeavoring to change narratives that have been created by the media. Ciudad Merced, one of the oldest neighborhoods in Mexico City, and thereby, the American continent, has largely been defined by the media as rampant with crime. However, Martinez-Zarate notes that this excludes the cultural richness of the neighborhood, so he worked to produce workshops, a book and a documentary about the community, culminating his research in an interactive site with a scaled model of the community.  Martinez-Zarate’s many projects - from profiling migrant workers in Mexico City and interviewing high-profile convicts, to leading workshops in impoverished communities in Mexico in an effort to make filmmaking more equitable and accessible - all share a theme of highlighting the universal human experience.  “One of my main interests is to draw a horizontal line in the way we portray reality, so I am not interested in vertical interpretations of reality that impose a view on the viewer, that make him want to interpret things from a certain perspective, but rather interpretations that allow the viewer fill out the gaps in their imagination.” Pablo Martinez-Zarate is a professor at Iberoamericana University in Mexico City, Mexico and a faculty member of the 2016 Salzburg Academy on Media & Global Change. To learn more visit: http://www.salzburgglobal.org/go/sac10
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36 Professors and 70 Students from Around the World are Re-imagining Migration
36 Professors and 70 Students from Around the World are Re-imagining Migration
Jordan Pailthorpe 
Jordan Pailthorpe is a creative producer at the engagement lab at Emerson college and the producer of the 2016 Salzburg Academy on Media and Global Change publication; he has summarized the reflections, highlights and key discussions of the first week of this year's migration-focused academy.  Eight Days. That’s how long faculty, students, and staff have been living in the Schloss Leopoldskron to participate in the 2016 Salzburg Global Seminar Media Academy, where we are exploring the role media plays in engaging citizens, journalists, governmental bodies and capacity organizations in cross-cultural dialogue about migration and its portrayal in digital culture. By the end of the three weeks we will produce a series of multimedia stories that articulate how our personal stories and human connections can enable us and others to be more inclusive, responsive, and understanding of migrants and the socio-political-cultural impacts of migration. Read the full reflection here.
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Media, Migration & the Civic Imagination
Media, Migration & the Civic Imagination
Paul Mihailidis 
Paul Mihailidis, is the Program Director of the Salzburg Academy on Media and Global Change and an associate professor of media studies at the School of Communication of Emerson College. This year's academy is titled, Salzburg Academy on Media & Global Change: Migration, Media & Global Uncertainty; Mihailidis shares the academy's focus, approach and curriculum. “We cannot change the world unless we imagine what a better world might look like.” — Henry Jenkins (2016) This summer’s 10th Salzburg Academy on Media & Global Change focuses on the topic of migration — an issue that affects communities around the world. We are exploring how global narratives about migration are constructed and how personal stories can drive intercultural dialogue. For millennia, the journey of human migration across and inside borders has radically altered how humans connect. But what is unique about global migration flow in the present are the digital and social technologies and tools that are changing how humans can connect. Cross-media platforms, social networks and digital technologies are altering how information is consumed, produced, expressed and shared — and in ever more open, diverse, and collaborative ways. This shift has led to new opportunities and challenges for how the stories of migration can be told, shared, retold — as well as suppressed. Despite today’s advances in multi-platform storytelling tools, media and news organizations are struggling to tell deep stories of migration that meaningfully elaborate on how both home and away communities are impacted. Not all the news stories of migration are narratives that address key concerns of inclusion and diversity — or that call readers, listeners and viewers to critical reflection. Too often coverage trafficks in generalizations and faceless data, emphasizes stereotypes, and perpetuates the notion of migrants and refugees as being “different” from — and threatening to — those in the media’s audience. To explore these narratives, we have gathered 74 students from over 25 nationalities, and 19 faculty and 16 guest scholars from over 15 nationalities, to explore the relationship between media and narratives of migration in digital culture, and to build collaborative multimedia essays that will present diverse and dynamic ways to connect humans in the hopes of overcoming intolerance, stereotyping and reductionist narratives associated with global migration. To help frame our inquiry, Seminal media scholar Henry Jenkins and his team from USC has joined us to provide a series of seminars and workshops on the concept of civic imagination. The Civic Imagination Civic imagination is the capacity to imagine alternatives to current social, political, or economic conditions; one cannot change the world unless one can imagine what a better world might look like. Too often, our focus on contemporary problems makes it impossible to see beyond immediate constraints. This tunnel vision perpetuates the status quo, and innovative voices and action from the margin — especially youth — are ignored or deemed inconsequential. As writers like Shakuntala Banaji and David Buckingham (2013) have suggested, young people are often excluded from playing an “actual” or “meaningful” role in the processes associated with institutionalized politics, their agendas are marginalized, and they are disenfranchised. Through our own research on young activists, we’ve found that young people are learning to identify and frame political issues in language that speaks to them and their peers. Many of the youth we interview tell us that they felt discomfort embracing contemporary political rhetoric that speaks neither to or about their concerns. While young adults arguably have more opportunities for political engagement than ever, the mechanisms for this engagement are often outdated and rely on antiquated power structures that confuse “voice” for “action.” Seeking to move the needle on their own terms, youth are looking beyond traditional political constructions and embracing imagery and stories framed through media. In turning toward icons and narratives borrowed from popular media to express their civic identities and political concerns, youth are seeking a way to bridge divisions and differences that make it hard for traditional political institutions to move forward to solve persistent problems. This tactic is not new: groups seeking change have long referenced the cultural image bank to shift civic imagination. Consider the following examples: The American civil rights movement in the 1950s used the rhetoric of the black church and spoke of the need to “cross the River Jordan” and enter the “promised land.”The Indian independence movement in the early twentieth century drew on ancient Hindu myths to build a case for ending colonial rule.Pro-democracy protesters in Czechoslovakia appropriated Czech fairy tales as they literally jiggled their keys to “ring in” the end of the Communist era in 1989. Today’s generation of young activists maintains a strong relationship to popular culture, and that cultural vocabulary can help broker relations across different political groups. Youths across the globe are remixing popular culture for political ends. The creative energies of citizens are being joined with the political commitments of activists. This movement from the private/elite towards the public/democratized imagination often draws on images already familiar to participants from other contexts — images drawn not from political rhetoric but popular fantasy. Consider these two cases: The immigration reform movement in the United States has taken up Superman, a superhero whose legal status of citizenship remains unclear (he IS from the planet Krypton), as a central symbol.Rang De Basanti, a Bollywood film whose plot centrally involves young people’s struggle for social justice, inspired a real world protest that emulated the film in both method (sit-ins at the India Gate in Delhi) and cause (both protested high-level government corruption) in ways that actually helped produce tangible results. Process and Approach The Academy uses this frame to first explore how personal and communities narratives impact our worldviews, and the commonalities and differences that exist among our group in Salzburg. We’ll then see how our narratives connect — and disconnect — to large media coverage of migration. Finally, we’ll produce multimedia essays that discuss how we can leverage the power of human narratives, our civic imagination and digital media to reimagine narratives of migration. The scope of exploration at the Academy looks as follows:  Exploring the Personal and CommunityExploring How Media Portrays MigrationConnecting NarrativesBuilding a Multimedia StoryHuman Connections & Human Reflections To guide our participants in this exploration, our curriculum is anchored by seminars, workshops, reading groups, screenings, and beyond, that provide diverse and rigorous content and context for explore media and migration. Topics will include: Data Visualization, Game Design, Mobile Storytelling, Civic Media Activism, and more. Lastly, a public workshop on Civic Media & Migration has been jointly convened with the Institute for Auslandsbeziehungen (IFA). Participants include policy experts, media capacity organizations, community stakeholders, faculty working in media and communication fields, and young media makers engaging in media work across cultures. Participants share in the findings of the research and brainstorm ways to employ media literacy as a constructive tool for civic dialog, policy making and media messaging today. For more information regarding the 2016 Salzburg Academy on Media & Global Change visit the session page, Salzburg Academy on Media and Global Change: Migration, Media & Global Uncertainty, for a session overview, key questions and a full list of participating faculty, guest scholars and participants.
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Amplifying Civic Voices
Amplifying Civic Voices
Patrick Wilson 
At the 2015 Salzburg Academy on Media and Global Change, under the theme Civic Voices: Justice, Rights, and Social Change, students created media tools to improve media literacy and find diverse and innovative solutions to issues such as gender inequality within the media industry, the marginalization of minority communities online, and community resilience in the face of climate change. They presented their plans to experts from program partner organizations, the United Nations Development Program (UNDP), the Red Cross Red Crescent Climate Centre, and Global Voices.   Research Innovations Documentary Shorts Win International Awards In 2015, Roman Gerodimos, a faculty member the Salzburg Academy on Media and Global Change, with assistance from two alumni of the Academy, Auguste Janutaite and Ana Alania, released two filmic essays looking at urban coexistence, public space, digital media, and young people.  The films At the Edge of the Present and A Certain Type of Freedom premièred at the ninth Salzburg Academy (2015), and Gerodimos credited the Academy’s influence on the projects.  “I was thrilled to premiere the films at the Academy,” said Gerodimos. “The Academy and all the projects, partnerships, and friendships we have established in Salzburg over the last decade were a key driver of the conceptual and creative process that led to the production of these movies.” The films have since been screened at international events such as the European Youth Centre in Budapest, Hungary, the Media Education Summit in Boston, MA, USA, and the 9th Thin Line Film Fest in Denton, TX, USA, winning awards including the Award of Merit: Special Mention in the categories of Experimental and Public Service Programming at the Best Shorts Competition 2015, as well as multiple awards for best documentary short and narration at the International Independent Film Awards (IIFA) and the Hollywood International Independent Documentary Awards (HIIDA).   Students’ Projects #EmpoweredbyArtGender equity is a problem that affects communities worldwide. Academy students proposed #EmpoweredByArt, a global art project designed to make the public aware of culturally constructed gender stereotypes and build collective action aimed at reforming harmful gender stereotypes.  #ICreateaChangeTo help encourage the online participation of marginalized communities, students designed #ICreateaChange, an online platform that will collect and report art produced by various communities from all around the world through the systematic Global Voices scheme already implemented to report news. Floods in Europe & USFloods in Europe & US takes a strategic media approach to reduce the impact of floods. The students’ proposed screening informative videos that demonstrate preventive measures and helpful responses in case of a flood in commonly-frequented locations outside the home, such as supermarket registers.  Books on Board: Bringing Education to GirlsTo tackle illiteracy in rural Yemen and the major gender gap on schooling, Books on Board: Bringing Education to Girls proposes providing marginalized girls a chance at a secondary level education by applying the philosophy that if the girls cannot go to school, the school will come to them.  Students’ Testimonials Basma Tabaja, American University of Beirut, Lebanon“There are so many things back home that we know are a problem and we try to address, but most of the time, our approach doesn’t work, and you are feeling very frustrated. Just being here and learning so many things: you have to be smart in your campaign, how to be more user friendly, to be more strategic in messages. All these things will really help us reflect on some of our own actions we take back home.” Alexis Fernandez, Iberoamericana University, Mexico“I wanted to meet people from different cultures, and I think the program also had a lot to bring to me in a theoretical way and also in a practical way. I cherished meeting new people and making friends. I would definitely recommend this program to other students.” Michael Griessler, St. Pölten University of Applied Sciences, Austria“The whole system of this Academy just sounded like a great idea and I can say it was a good decision to attend. The trip to Mauthausen Memorial was a life changing experience and a lecture we had on Social Media and Conflict was inspiring. It is a unique experience that you don’t get at your home university. You can learn a lot about different cultures and people here.” Hio Tong Tam, Chinese University of Hong Kong “You get the opportunity to talk to people from all over the world. Some of them might be journalists in the future, and I think it is really interesting for me to talk to them and exchange experience. In Macau, citizens don’t really have the right to express their voice and their opinions. I really want to change that situation in my hometown.” FIND OUT MORE Videos, curricula resources, and media action plans (MAPs) from students and faculty of the Salzburg Academy on Media and Global Change are available online to watch, use, and share. SEE ONLINE:  www.SalzburgAcademy.org  This article has been updated to correct the attribution of the students' testimonials. The quote belonging to Hio Tong Tam had been erroneously attributed to Michael Griessler. We apologize for this error and any inconvenience caused.
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